• The client had a bit of leftover budget and wanted to use those funds to support SheaMoisture at Walmart. Our team was tasked with how to strategically and effectively activate these dollars.

  • There were a few objectives that our team wanted to note and address:

    1. Establish the SheaMoisture portfolio as the foundation to a reimagined beauty routine.

    2. Show her how SheaMoisture can enrich her from head to toe without trading down her lifestyle.

    3. Reignite growth for SheaMoisture by encouraging her to buy +1 SheaMoisture products at Walmart this year. 

    4. Stop talking at her and start spending time speaking to her lifestyle. 

SheaMoisture
Masterbrand at Walmart

This was one of the three concepts pitched to Creative Leadership, Strategy and Client. It was selected as the winning concept and it moved forward into the Key Visual building phase.

Screenshot 2024-09-22 at 4.26.59 PM.png
Screenshot 2024-09-22 at 4.27.12 PM.png
Screenshot 2024-09-22 at 4.27.23 PM.png
Screenshot 2024-09-22 at 4.27.37 PM.png

The finalized Key Visual created for this campaign.

The Key Visual is essentially the visual identity of the program. It provides the look and feel and allows for smaller pieces of media to be built using it to promote the brand. There were updates made throughout this entire project process (including the deck above) but this Key Visual is what the Team decided on and loved.

Here are a few designs built out in the beginning of the Key Visual building process that we did not move forward with, but I enjoyed creating nonetheless.