• We were tasked with refreshing Unilever’s existing CVS hair scale creative. Our Key Visual needed to focus more on the shopper’s end look while addressing what products would get the shopper there.

  • We wanted to inspire shoppers to explore different hair styling solutions for their unique hair type. Unilever is an expert in personal care and we wanted to provide the shopper with the education they needed to achieve their desired look.

Unilever Hair Scale at CVS

My final Key Visual that I submitted.

It was loved by team and client but ultimately decided to go in a different direction. This Key Visual hit on our ask as well as strategy with the use of talent with a variety of hair types and styling cues that provided product education to the shopper.

Here are a few iterations of the above Key Visual that I think are successful but unfortunately did not make the cut!